Reform has strengthened the creative team by two people: Deanna Halsall and Rachael Fensom.

Deanna graduated from Salford University in 2007 with a first BA (hons) in Graphic Design. In the six months before joining Reform she had completed three work placements at design agencies in Manchester, been featured as the best of emerging creative talent at the Urbis Catapult exhibition, completed several illustration commissions including a children’s book. After a months placement at Reform Deanna decided to join the agency.

Deanna is an enthusiastic and committed designer with a passion for illustration. She likes to experiment with the art of screen printing in her spare time.

Rachael, in 2004, also graduated from Salford University with a first BA (hons) in Graphic Design. She is an enthusiastic and passionate graphic designer with three years experience in supplying high-quality design solutions to cultural industries and local governments.

Rachael worked for a small practice, prior to jointing Reform, which provided her with experience at all stages of the design process. From the initial consultation with the client to the delivery of the final finished campaign.

Rachael is a keen cyclist and regularly participates in non-competitive rides. In September 2007 she completed a 10k Race For Life in aid of Cancer Research. Also a keen and experienced skier. The buzz of the mountain, and the fantastic scenery ensures she returns to the Alps year after year.

Paul Heaton, founder of Reform Creative, comments,

“We are really excited to have both Deanna and Rachael on board. Finding the right people with the conceptual creative thinking, skills in layout, typography, attention to detail and the personality to fit into Reform’s culture are critical. Both Deanna and Rachael bring with them excellent creative skills that will continue to support our offer to our clients.”

Reform is in the process of re-branding the Greenroom, the venue for extraordinary new performance in Manchester, for their 25-year anniversary celebrations this year after producing their season brochure.