After a three-way creative pitch, Manchester-based agency Reform Creative won the commission to re-brand Warrington Borough Council’s arts and entertainment centre, Pyramid & Parr Hall.

Situated together in Warrington’s cultural quarter, Pyramid & Parr Hall are distinct venues that offer a diverse programme of events for a wide range of audiences, including music, comedy, drama, dance, exhibitions and participation events.

Reform’s brief was to represent these diverse elements in one unified identity. Their solution was to design an identity with a bespoke typeface for each venue, with subtle differences reflecting the contemporary feel of Pyramid in contrast to the more traditional atmosphere of Parr Hall.

The identity includes a multi-coloured ‘sun’ graphic which represents the venue’s shared purpose in delivering a diverse, high-quality programme for a wide range of audiences. Together with the modern type style, the graphic captures the venues’ dynamic, forward-looking personality, and is used as a navigation icon across a range of marketing material.

Reform also created a Live sub-brand, which is used to badge a variety of printed items, including a new-look season brochure.

Phil Slorick, General Manager at Pyramid & Parr Hall commented:

“I was familiar with Reform’s impressive track-record, and their design solution did not disappoint. They have met all our expectations in delivering innovative ideas that successfully represent the diverse nature of our events and audiences.”

Paul Heaton, Creative Director of Reform added:

“We are delighted to have won and completed this fantastic project. It has been a great creative challenge and Reform are looking forward to working on future projects with Pyramid & Parr Hall.”