The National Media Museum approached Reform for their experience in culturally diverse design and understanding of contemporary Asian art forms to produce branding and graphics for the Celebrating Indian Cinema exhibition.

Using treasures from the Museum’s collection the exhibition will create a display celebrating the richness of Indian cinema. The Museum’s holdings of Bollywood posters, photographs and promotional material dating from the late 1940’s onwards will form the centrepiece of an exhibition that will also showcase objects from its cinematography collection, including the camera used to shoot the first films of India in 1897.

Through its interpretation it will focus on key elements such as Bollywood’s distinctive style and content, it’s stars, producers and studios, the scale of the industry and how films are promoted and consumed.

The Museum was looking for an exhibition design that was in keeping with Bollywood film genre but not Asian stereotypical or cliché.

The exhibition space was designed to change mood through colour as visitors walked through the exhibition, from vibrant strong colour to a darker palette. Gold vinyl decoration was used on the walls to add further texture and dimension to the exhibition.

The exhibition will run from June 2007 to 29 September 2007.