McEwan Wallace Rebrand 12 August 2011
After a creative pitch Manchester based agency Reform Creative have been commissioned to rebrand Wirral based Accountants McEwan Wallace.
McEwan Wallace has been established for over 100 years and boasts of being the largest accountants in the area. The practice is split into three distinct service areas. Chartered accountants and business advisers, payroll bureau and wealth management.
Initially the brief was to evolve the brand, however, it was felt that the old brand no longer reflected the values of the business and to produce a new, professional, fresh look with subtle links to the existing brand was the best way to move forward.
A strap line of ‘Undivided Attention’ was introduced which linked with the divide line device used within the logo. Typography was hand tooled to make it unique to McEwan Wallace. The colour palette linked to the old branding with subtle tweaks to the colour. Reform is also producing a guideline for internal communications.
In other news Reform have been asked to design a new look website for Community Arts North West and a lovely arty publication design for a new Cornerhouse exhibition.
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