University of Derby four-way pitch win 27 October 2008

Manchester design consultancy, Reform Creative, have won a four-way pitch to produce a key publication for the University of Derby’s Faculty of Arts, Design and Technology.

Aimed at potential undergraduate and post-graduate students, the 48-page brochure will be used as ‘secondary-stage publication’ for distribution to students after they’ve read the prospectus.

The brochure will perform a range of functions in a distinctive visual way using high quality design, photography and production values. These functions include:

• Promoting art and design-based courses at the University

• Showcasing the best work of recent students and highlighting graduate success stories

• Guiding people to the Faculty website pages

• Giving an insight into life within the Faculty

• Highlighting the support given to students hoping to go into the creative industries

Reform took a quirky design approach with careful thought about the materials, photographic style and production treatments used for the publication.

Elated at this new business win, Reform’s Creative Director, Paul Heaton, commented:

“Our offbeat approach is very much in keeping with the highly creative work produced by the students at Derby. Naturally, we’re delighted to win this key piece of business which will hopefully form the basis of a long-term relationship with the University.

Echoing Paul’s thoughts, the University’s Web and Publications Manager, Lucy Temple, said:

“We were really excited by Reform’s concepts and impressed with the amount of thought and effort that had been put into their pitch. We’re looking forward to working with them to produce a distinctive publication that will really showcase the creativity and success of our University.

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