Reform Creative has been appointed by Shisha, the international agency for contemporary South Asian crafts and visual arts, to brand their exciting new festival, Asia Triennial Manchester 2008 (ATM08). Reform will be producing all print material to promote the festival, which launches in spring 2008.

Materials include design and production of an invitation, flyer, exhibition guide and website. www.asiatriennialmanchester.com

The purpose of ATM08 is to launch a long-term programme of international exhibitions and residencies which builds on the legacy of Shisha’s award-winning ArtSouthAsia programme of 2002. ATM08 will show fresh and innovative work that represents the best of contemporary visual art practice from Asia.

ATM08 will be a festival of visual culture that not only celebrates the city’s diverse communities but also explores the cultural, artistic and political debates of the 21st century. More than a series of exhibitions and projects, ATM08 will be the launch of a new and unique international cultural event.

Reform has delivered a typographical solution for the festival branding. The logotype comprises of hand-tooled lettering bespoke to the festival. The team at Reform felt that an off the shelf font would not have adequately expressed the voice of the festival. The final brand has a contemporary, sharp and cutting-edge appearance.

“The Asian Triennial 2008 (ATM08) is an ambitious new programme featuring stunning venue-based exhibitions, site specific new commissions, innovative residencies and surprising publicly-sited work by artists from across Asia. ATM08 will be unique in the UK and another first for Manchester. Reform’s creative solution does a superb job of translating this and is generating much excitement around the festival.”

Alnoor Mitha, Director, Shisha.

This is one of many successful branding projects which Reform has put together for arts-based clients – notably, for Warrington Borough Council’s arts and entertainment centre, Pyramid and Parr Hall; the Celebrating Indian Cinema exhibition for the National Media Museum in Bradford and also for the new North West photography exhibition Seen.