Reform go Camp 9 November 2010

Reform Creative has completed their first project with Holidaybreak in Cheshire who operate brands such as Keycamp and Eurocamp amongst others. We were tasked with the exciting project of re-branding their Kids Club service.

FunStation Logos

The club’s have an umbrella brand “Fun Station” of which age specific brands sit under.

Mini Fun Station (six months to five years old)
Mini Fun Station swimming (one to five years old)
Leo’s Fun Station (four to six years old)
7+ Fun Station (seven to nine years old)
Energy (ten to 12 years)

The existing brands had been in existence for 10 years so it was felt that it was time to bring the branding up-to-date to appeal to today’s and future generations.

After carefully considering field research which was carried out with the target audience, Reform re-named ‘7+ Fun Station’ to ‘Mac’s Fun Station’ and ‘Energy’ to ‘The Station’ whilst retaining the name ‘Leo’s Fun Station’. A new typographic style was applied to all brands along with fresh illustrations. Reform worked with acclaimed illustrator Simon Clare to develop the characters used within the brands. These illustrations will be developed in to mascots for the various parcs.

Olly Wigglesworth, Creative at Reform, comments
“This was a fantastic project to work on which I enjoyed from start to finish. It was great to work with a client that was creatively open to our suggestions and vision for the brand.”

Jayne Esau, Assistant Brand Manager, Eurocamp adds
“It was a pleasure working with Reform who developed a number of strong creative routes for Fun Station. The hard part was narrowing down the choice, which we then fine tuned to ensure we developed club identities which would appeal to children from 4 to 12 years old. The next exciting development will be in developing our new mascots and bringing them to life in both the Eurocamp and Keycamp brochures, on our websites and of course on parc!”

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