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Reform. Making some noise 1 October 2010 Manchester agency Reform Creative has been commissioned by Bangdrum to produce a new brand for Bangdrum and sub bands to sit under the Bangdrum umbrella. Reform also designed a new look website, exhibition, company brochure and direct mail piece. The existing brands looked divorced from each other and had no coherent look. They had been designed in isolation, which did not reflect the nature and values of the group and had no brand building possibilities. The brand is structured in the following way:
Music Store and Global Groves link back to the umbrella brand through the use of typography, however, do stand on their own two feet as a brand in their own right. Bangdrum are proud to have probably the most experienced international performance arts teams in the North West. Their managers have backgrounds in high-profile arts management and are experienced performers and tutors internationally. Team members have participated in development and research activities worldwide and have studied their speciality art form to advanced levels. We take standards seriously and, to this end, we rely on professional partners including schools, local councils and arts organisations for our continuing professional development, advice and to ensure that Bangdrum Workshops continues to deliver to the highest possible standards. Bangdrum Workshop is a cultural adventure in world music and dance. They believe in teaching through inspiration, building cohesion by having fun and training by stimulating creativity. “Paul and the REFORM team have handled the design and promotion of several events we have delivered. They have been an inspiring and efficient team helping to insure that our events have been sell outs! Their input into our marketing strategies has been invaluable. I would recommend Reform to anyone wanting to promote their work.” Leon Patel, Artistic Director - Global Grooves “Reform Creative has recently taken on the re-branding and marketing plan of our organisation. In short they have been Brilliant! Energetic, inspiring, cost effective and informed solutions from their team has left us feeling secure, happy and ready to move our company one step further. Highly recommended.” Iain Mellor, Bangdrum Workshops In other news. Reform has recently been commissioned by Eurocamp and Keycamp to refresh their Kid’s Club offer. Reform will evolve and bring the umbrella brand up to date and redesign and rename a collection of age-specific club branding. Also, Pyramid and Parr Hall has retuned to Reform, after a four-way pitch, to produce their season brochure, which will be delivered quarterly.
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